The years of planning and visualizing is finally being brought to life in the face of my very new women's lounge and sportswear brand All is Belle, so....a very warm welcome to you who are reading this now, I am so excited to have you here!

It was the May of 2024 when I started writing this paragraph and now 8 months later we are about to launch the brand in the hope it will make as many women happy as possible. 

The day the idea of All is Belle was born was probably one of the many busy, rushing around ‘not enough hours in a day’ kind, when I felt a little bit overwhelmed with it all and to top that, I looked worn down and not feeling great in my own skin at all. Us ‘working girls’ who don’t only juggle jobs and families but our pets as well, be it big or small, we definitely prioritise comfort over everything else, and so we compromise on a lot when it comes to our looks, because it just feels easier. But why, actually?

You could look your best and still feel amazing and stylish, comfortable and practical for what you’re doing. We would love for you to feel great in your every day life on days when you don’t want to ‘dress up’ and don’t have hours to put outfits together. At All is Belle we LOVE being outdoors, to move and embrace it all in the nature, breath the fresh air and keep healthy with daily habits that work in our favour. We would love to be your inspiration to start the day with a smile and change the way you look at life, because it’s never too late to chase after new things and it’s never too late to start looking after yourself. Remember you are one of a kind, and hopefully dressed in Belle’s you will feel exactly like that.

Continue reading about why we picked this name and more..